The Private Equity Playbook

New rules. New playbook.

Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019.

Adam Coffey knows the rapidly evolving PE game isn't won with outdated tactics. In this revised and expanded edition, Coffey puts his unmatched experience as a CEO coach at your disposal, helping you start competing with confidence.

The new information on working with consultants alone makes this edition a game changer. Featuring expanded sections, updated data, and refined strategies of added relevance to today's financial, global, and cultural realities, The Private Equity Playbook continues to prepare you to play and win for years to come.

"Adam Coffey is a seasoned and dynamic CEO who has led several companies through multiple cy-cles of private equity ownership, from initial investment to successful exit. In my experience working with Adam, he has been driven, decisive, candid, and thoughtful. His book is a timely primer on the fast-growing private equity industry, written from the perspective of a leader who has successfully navigated his way through many business challenges."

- Jeffrey Raich, Co-president and founding partner, Moelis & Company

"I was fortunate to work closely with Adam for the eight years that my private equity firm was the majority owner in WASH Multifamily Laundry. Adam was a terrific partner and is one of the best CEOs that I've encountered over the course of my career in private equity. He possesses a great combina-tion of strong operational skills and strategic vision. Adam and I continue to evaluate opportunities together, and I welcome the opportunity to work with him again."

- Richard Lobo, partner at CHS Capital and founding partner at Muirlands Capital

"Adam Coffey is a phenomenal leader. I had the privilege to consult to his firm for a couple years and saw first-hand the impact he had, inspiring people, driving growth through a clear successful strategy, leading massive organizational change while maintaining best-of-class customer service. Truly exceptional leadership, consistently, over time."

- Dr. John Ullmen, leadership consultant, bestselling author, keynote speaker, and professor

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

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