Suitable for independent-minded graphic designers, this title addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers advice on how to establish your design career and suggestions for running a successful business.
Suitable for independent-minded graphic designers, this title addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers advice on how to establish your design career and suggestions for running a successful business.
Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won t have been taught at college - for running a successful business.
This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.Adrian Shaughnessy is a designer and writer. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He is a Senior Tutor at the Royal College of Art and hosts the radio show ‘Graphic Design On The Radio’.
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