* An extraordinary new business slant on how your company - and other companies - can generate greater profits.
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.
'Interesting, concise... This little book packs quite a punch.' - Miami Herald
Adrian Slywotsky is Vice President of a global strategy consulting firm, focusing on development of growth strategies in changing markets. He is a frequent speaker at dinners and seminars.
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.