Protecting Consumer Privacy in an Era of Rapid Change by Allison M. Garfield, Hardcover, 9781612098487 | Buy online at The Nile
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Protecting Consumer Privacy in an Era of Rapid Change

Author: Allison M. Garfield and Samuel P. Houghton   Series: Business Issues, Competition and Entrepreneurship

In digital economy, consumer information is very important. Companies use this information in innovative ways to provide consumers with new and better products and services. This book proposes a normative framework for how companies should protect consumers' privacy.

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Summary

In digital economy, consumer information is very important. Companies use this information in innovative ways to provide consumers with new and better products and services. This book proposes a normative framework for how companies should protect consumers' privacy.

Read more

Description

In today's digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers' privacy.

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Product Details

Publisher
Nova Science Publishers Inc
Published
22nd September 2011
Pages
112
ISBN
9781612098487

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