The antidote for anyone fed up of hacks and optimisation as the keys to success and an overall better life
25th August 2025
Paperback
PRODUCT INFORMATION
Summary
The antidote for anyone fed up of hacks and optimisation as the keys to success and an overall better life
Description
'A fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world' DANIEL H PINK
For decades we have focused on logic as the key component of human intelligence but what if this is wrong? In this ground-breaking new book, Professor Angus Fletcher reveals that our true source of resilience, problem solving, innovation and creativity in fact lie in the emotive, non-logical side of our brain. This 'low-data' region in the brain is the driver that helps us problem solve, anticipate things faster, rebound from failure and experience less anxiety and anger. But how do we tap into this unlocked resource? In Primal Intelligence, Fletcher shares innovative exercises for training this neglected side of our brains - improving leadership skills, our powers of innovation and our overall resilience. This is a life-changing guide to unlocking the full potential of your brain.Critic Reviews
Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world. -- Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret and Drive
Groundbreaking. -- US Army
About the Author
Angus Fletcher (PhD, Yale) is Professor of Story Science at Ohio State's Project Narrative, the world's leading academic institute for narrative research. He has dual degrees in neuroscience and Shakespeare. His research has been called 'mind-blowing' by Malcolm Gladwell and 'life-changing' by Brene Brown and has been endorsed by Martin Seligman, Antonio Damasio, and many of the world's other top psychologists, doctors, and neuroscientists. In 2023, he was awarded the Commendation Medal by the US Army for his 'groundbreaking' research with Special Operations into using Story Science to train innovation, leadership, and resilience.
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25th August 2025
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