Make It Rain! by Areva Martin, Paperback, 9781478989882 | Buy online at The Nile
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Make It Rain!

How to Use the Media to Revolutionize Your Business & Brand

Author: Areva Martin and Donna Beech  

Make It Rain!
Paperback

Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.

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PRODUCT INFORMATION

Summary

Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.

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Description

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.

In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:

Match your brand to the right audience and media venues

Craft pitches producers can't resist

Jump on breaking news shows

Pivot and speak in soundbites like the pros

Amplify every interview with social media

Turn appearances into platform and become a rainmaker

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About the Author

Areva Martin is a sought-after expert; the recurring co-host of the Emmy Award-winning show The Doctors, CNN legal analyst, and regular contributor to Good Morning America, World News Tonight, The Dr. Phil Show, Anderson Cooper 360, and DailyMailTV, among other shows across the CNN and HLN networks. Founder of Martin & Martin, LLP, one of the largest female-owned, African-American law firms in Los Angeles, she also created Special Needs Network, Inc., a non-profit benefitting special needs kids and their parents. She is the author of The Everyday Advocate, a well-received memoir about raising a child with autism. She lives in Los Angeles, CA.

Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.

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More on this Book

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors , CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:Match your brand to the right audience and media venuesCraft pitches producers can't resistJump on breaking news showsPivot and speak in soundbites like the prosAmplify every interview with social mediaTurn appearances into platform and become a rainmaker

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Product Details

Publisher
Little, Brown & Company | Center Street
Published
28th March 2019
Pages
272
ISBN
9781478989882

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