Keywords In and Out of Context by Betsy Van der Veer Martens, Paperback, 9783031325328 | Buy online at The Nile
Departments
 Free Returns*

Keywords In and Out of Context

Author: Betsy Van der Veer Martens   Series: Synthesis Lectures on Information Concepts, Retrieval, and Services

Keywords In and Out of Context
Paperback
New
$82.96
Or pay later with
Free 30 day returns       Secure transaction
Check delivery options
Paperback

PRODUCT INFORMATION

Description

This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history  all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.
This book: 

  • Provides a thorough history of the keyword, from primate and proto-speech communities to current times
  • Explains how the concept of the keyword relates to human cognition and communication processes
  • Highlights the applications of the keyword, both in and out of the library and information science context


Read more

Critic Reviews

“This book is primarily targeted for the general reader who is curious about how modern information technology came into being through keywords. A close analogy to the style of this book is the BBC television series Connections with James Burke from the 1990s, which traced the origins of modern scientific and technological developments from the earliest days. It is an interesting and entertaining read.” (Anthony J. Duben, Computing Reviews, February 9, 2024)

Read more

About the Author

Betsy Van der Veer Martens, Ph.D., is Professor Emerita in the School of Library and Information Studies at the University of Oklahoma. Prior to joining the University of Oklahoma in 2006, she taught at Syracuse University in the School of Information Studies. She received her Ph.D. in Information Transfer from Syracuse University in 2004. 

Read more

Product Details

Publisher
Springer International Publishing AG
Published
22nd June 2024
Edition
2023rd
Pages
154
ISBN
9783031325328

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

New
$82.96
Or pay later with
Free 30 day returns       Secure transaction
Check delivery options
Browse by category
YOUR PAYMENT IS SECURE

We use 100% PCI DSS compliant payment services. That means your payment information is always protected, and never gets seen by anyone.
30-DAY FREE RETURN POLICY

Return nearly all items within 30 days of delivery. Unused or faulty items are acceptable as free returns. *Exceptions apply, see our returns policy.

The Nile
Follow Us
Help & Support
Contact Us

Copyright © 2025 The Nile Group.

Zip

 AfterPay

PayPal

Credit Card
Buy Baby at The Nile
 
 
 
Buy Toys at The Nile
Buy Books at The Nile
Buy Movies & TV at The Nile
Our Top Brands