The Art of Doing Business Across Cultures

In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations.

THE ART OF DOING BUSINESS ACROSS CULTURES presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future.

THE ART OF DOING BUSINESS ACROSS CULTURES is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

“A great read and tremendous resource for business leaders and students alike”

-- Sarah Miller, Assistant Dean & Director of Graduate Business Student Affairs, Washington University, St. Louis
Craig Storti creatively guides each of us in effectively communicating across the many cultures that form our global community -- Nancy J. Adler, Bronfman Chair in Management, McGill University
The strength of this book is in its clarity of writing and highlighting a 'fix' for moving forward in working through cultural differences -- Darla Deardorff, editor, The Sage Handbook of Intercultural Competence
Storti's book is useful as a stand-alone resource for individuals to gain understanding about cultural interaction in working life and embedded as part of a facilitated training program. A worthwhile addition to anyone's reading list -- Holly Emert, Ph.D, President, Society of Intercultural Education, Training, and Research
Whether you work domestically or internationally, wish to better understand a particular culture or gain a broader understanding of our global world, you will surely benefit from this fascinating, enjoyable, and enlightening book -- Laurette Bennhold-Samaan, Chief Operating Officer, Aperian Global
A wonderful guide about how to conduct business with representatives of various countries and cultures -- Zara Hovhannisyan, Senior Program Manager, Teacher Training programs, American Councils for International Education, Washington, DC

Craig Storti is founder and co-director of Communicating Across Cultures, a Washington, D.C.-based intercultural communication training and consulting firm. With work appearing in the Washington Post, Los Angeles Times, and Chicago Tribune, he is the author of six books. Having lived nearly a quarter of his life abroad, he lives now in Maryland.

In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations. THE ART OF DOING BUSINESS ACROSS CULTURES presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future. THE ART OF DOING BUSINESS ACROSS CULTURES is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

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