No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Author: Dan S. Kennedy and Martin J. Fischer Series: No B.S.
MarketingEntrepreneur Press is in the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readersNewsletters: Entrepreneur Daily: 156K Active SubscribersEntrepreneur.com-15MM Social FollowersEntrepreneur BookstoreAdditional Publisher Marketing:Book launch advertising in Entrepreneur print and digital magazine Email campaign to Entrepreneur subscribersBanner ads on Entrepreneur.com (audience 20 million unique visitors/month)Book cover and text links within related articles and channels on Entrepreneur.comContent campaigns shared via Entrepreneur's social networks (16+ million engaged)Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contactsAuthor Marketing:Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.Two-month promotional plan in KIC media that include:5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber listTeleseminar event around the book's release datePromotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
"A comprehensive guide on how to reposition your business, practice, or sales career to appeal to affluent customers"--
16th September 2025
Paperback
PRODUCT INFORMATION
Summary
MarketingEntrepreneur Press is in the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readersNewsletters: Entrepreneur Daily: 156K Active SubscribersEntrepreneur.com-15MM Social FollowersEntrepreneur BookstoreAdditional Publisher Marketing:Book launch advertising in Entrepreneur print and digital magazine Email campaign to Entrepreneur subscribersBanner ads on Entrepreneur.com (audience 20 million unique visitors/month)Book cover and text links within related articles and channels on Entrepreneur.comContent campaigns shared via Entrepreneur's social networks (16+ million engaged)Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contactsAuthor Marketing:Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.Two-month promotional plan in KIC media that include:5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber listTeleseminar event around the book's release datePromotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
"A comprehensive guide on how to reposition your business, practice, or sales career to appeal to affluent customers"--
Description
Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population-and their buying power-is rapidly diminishing, leading to reduced spending.
However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.
In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah's Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.
About the Author
Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. Martin J. Fischer thrives off helping Entrepreneurs build successful and thriving businesses. He is the founder and creator of Waiternomics, a Direct Marketing Company. Over the years, Martin extracted invaluable marketing lessons from his career in hospitality, which he applied to both his online and offline consulting business. Martin lives in Henderson, Nevada.
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16th September 2025
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