Net, Blogs and Rock 'n' Roll

Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

“David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital revolution.-- Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur”

"Confused about how to find new music on the Internet? David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for music consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital music revolution."Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur"This is a really important book. David Jennings has done a great job shedding light on all sorts of issues and the pyramids of influence is a fantastic way of talking about the music consumer space. Net Blogs and Rock 'n' Roll is a super read and should be on the shelf of every iLike, last.fm and pandora wanabe out there."Paul Lamere, Search Inside the Music Project, Sun Microsystems

David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts . Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.

Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

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