The New Rules

The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial, sparked worldwide debate and became a publishing phenomenon.

But that was all before Twitter, Facebook, online dating, texting and BBM. There are now even more ways to mess up your dating life. Ellen and Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook, the rules for texting, emailing and tweeting, and how to spot cheaters and players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played.

“Packed with essential and painful reminders of what not to do!”

Star Magazine

It's good advice, written in the vein of now-famous post-Rules guides Why Men Love Bitches and He's Just Not That Into You; each is predicated on creating an epiphany moment in women, when they suddenly understand what it is men want or need from them. Plenty of us have been waiting to find that out for years.

The New Rules might not explain the great mystery, but they offer certain coping strategies in the meantime.

Independent.ie
Their dictates are famous: never approach a man, let him come to you never suggest a date; don't be the one to initiate or perpetuate conversation or contact; and never, ever agree to a date that is less than 24 hours away Sunshine Coast Daily
The Rules returns with updated dating advice for ladies of the digital age Cosmopolitan
There's no denying that in some respects they hit the nail on head. The New Rules . . . makes a good case for retaining an air of mystery despite the trend to do the opposite Pride
When I came out of a relationship, I didn't even know how to look at a boy again. This book helped me work out what the hell to do in the crazy dating world -- Lyra, Irish pop star

Ellen Fein and Sherrie Schneider are two of the best-known names in the dating world. When The Rules was first published in 1995 it became a New York Times bestseller. Over the course of their careers, they have helped countless women find and marry Mr Right.

As part of their work they also run a worldwide network of Rules dating contacts so that women can get quick, free advice and support. They have been friends for 25 years, advising women on their love lives through their books and coaching courses. Ellen is married with two children and Sherrie is married with a teenage daughter.

The Rules taught a generation of women how to successfully play 'hard to get' and in the process helped millions of women get their Mr Right. Some called it controversial but it became a movement that helped improve the love lives of women across the world. But that was all before texting, Facebook, Twitter, Skype, BBM, iPhones and online dating. Now there are even more ways to unwittingly mess up your dating life. The Rules Girls are back with the dating bible for the modern age. Rules Girls are savvy women who know how to return texts and emails to a man without seeming desperate, how to maintain a cool Facebook profile without giving away too much and how to spot cheaters and players, and avoid them like the plague. Discover the new rules as well as time-tested secrets to successful dating.

The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial, sparked worldwide debate and became a publishing phenomenon.But that was all before Twitter, Facebook, online dating, texting and BBM. There are now even more ways to mess up your dating life. Ellen and Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook, the rules for texting, emailing and tweeting, and how to spot cheaters and players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played.

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