Ultimate Guide to Influencer Marketing

Author: Eric Butow, Stephanie Garcia and Neal Schaffer Series: Entrepreneur Ultimate Guide

Paperback

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"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

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Summary

"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

Description

Leverage the power of influencer marketing for your business.

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

The importance of investing in influencer marketing for your business
Identifying the right type of influencer for your brand and product
Working with micro-influencers that are niche specific and budget friendly
Organizing and running your influencer marketing campaigns
Analyzing the results of your campaign to maximize your ROI
Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

About the Author

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track™. Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California. Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.