Marketing Strategy and Competitive Positioning
Author: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd and Nick Lee
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
Paperback
PRODUCT INFORMATION
Summary
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
Description
Develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
About the Author
Graham Hooley is Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy.
Brigitte Nicoulaud is Deputy Head of the Marketing and Strategy Department at Aston Business School.
John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
Nick Lee is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.
Product Details
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.
Browse by category
- Books » Non-Fiction » Business & Management » Management & Management Techniques » Sales & Marketing Management
- Books
- Books » Non-Fiction
- Books » Non-Fiction » Business & Management
- Books » Non-Fiction » Business & Management » Management & Management Techniques
- Books » Non-Fiction » Business & Management » Business Strategy
- Books » Non-Fiction » Business & Management » Sales & Marketing
