This is an unconventional telling of a brand history but then Breitling has never been one to follow the rules.
Hardcover
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Summary
This is an unconventional telling of a brand history but then Breitling has never been one to follow the rules.
Description
This is an unconventional telling of a brand history—but then Breitling has never been one to follow the rules.
In 1884, from a modest Swiss workshop, Leon Breitling began a legacy that would redefine the modern chronograph, champion the skies as the official timekeeper of civil aviation, launch a wristwatch into space, and put the first international emergency beacon in a timepiece.
Delve into a collection of 140 stories, packed with intimate photos, first-person accounts, and a visual feast of more than 100 vintage and modern watches. This is where you’ll meet the visionary leaders, captivating timepieces, and game-changing moves that etched Breitling’s name in history.
As intricate as the mechanisms of its timepieces, this book celebrates Breitling’s commitment to craft, culture, and innovation. An exploration of a legacy, designed not just for those who appreciate the mechanics of a luxury watch, but for anyone inspired by the progress of ingenuity.
Critic Reviews
"… the brand's history in an unconventional way. The collection of 140 stories is packed with intimate photos, first-person accounts and a visual feast of more than 100 vintage and modern watches. The book celebrates Breitling's commitment to craft, culture and innovation seen in the brand's iconic Chronomat timepiece." — DUJOUR
"2024 sees Breitling celebrate its 140th anniversary in style, highlighting important milestones in its stunning three-story Breitling Pop-Up Museum in Zürich, a world-traveling vintage watch exhibition bound to visit 50 boutiques, a series of limited-edition anniversary watches, along with an anniversary book — Breitling: 140 Years in 140 Stories — that offers fascinating insight into this innovative watchmaker’s past. The 288-page, hardcover book offers a playful and inclusive look into 140 exciting, impressive, and charming stories linked to the company, its key managers, fans, and customers, as well as its watches." — ABLOGTOWATCH.COM
About the Author
Breitling is a luxury Swiss watch house founded in 1884. Gregory Breitling is member of the founding family. Fred Mandelbaum is Breitling’s brand historian and a renowned collector. Jeff Stein is a passionate watch aficionado and author of the OnTheDash watch blog. Kris Stoever is the daughter of Mercury Seven astronaut Scott Carpenter, who wore a Breitling watch in space.
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