All the Way

"I guarantee it." Three days before the now-legendary 1969 Super Bowl III, quarterback Joe Namath promised the nation that he could lead the New York Jets to a clear underdog victory against the seemingly invincible Baltimore Colts. In what has been remembered as perhaps the biggest upset in football history, that game catapulted the young superstar to not only football immortality but also into a stratosphere of celebrity the likes of which only a few athletes have ever achieved.

But before all that, 'Broadway Joe' was just Joe, the small-town kid from Beaver Falls, PA with an arm so impressive that it caught the attention of University of Alabama's Bear Bryant. Following a knockout four-year run at Alabama, Namath was ceremoniously courted by every professional football team. Yet it was the New York Jets who offered a then-unheard-of figure, $427,000, to bring football's Golden Boy to the upstart AFL. In an era of raucous rebellion, shifting social norms, and political upheaval, Namath's roughish charm quickly became symbolic of the commercialization of pro sports, while his progressive views on race further pioneered integration on the gridiron. By 26, with a Super Bowl title under his belt, Namath was quite simply the most famous athlete alive.

Although his legacy has been cemented in the history books, underneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. Doctors treated him with a stiff cocktail of painkillers, some strong enough to literally knock out a horse, and Namath matched these prescriptions with his own medication, Johnnie Walker, which fueled countless nights that began alongside the likes of Sinatra and Mantle, and ended in bed with the moment's most fashionable model or actress.

When his injuries permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage with Deborah Mays and fleeting bouts of sobriety. Now 74 years old and dry, Namath is finally ready to pull back the curtain on a life that might have seemed charmed, but in reality was anything but. Rich with personal history, private insights, and deep reflection, Namath is prepared to reveal the man behind the icon in this memoir that is as much about football and fame as it is about addiction, fatherhood, and coming to terms with one's own mortality.

“"Even casual sports fans will find this an enthralling read. For all his flaws - and the author does not hide them - Namath is a likable and lively raconteur. What's more, his is a remarkable life. He not only beat the Colts, he whooped alcoholism, evolved into a doting grandfather and endures the many side affects of gridiron fame with nary a complaint."-- USA Today”

"A pleasure for fans who remember way back to Namath's glory days-and an entertainment for those who are new to the gridiron hero."--Kirkus
"As exciting as it is personal."--247Sports
"Even casual sports fans will find this an enthralling read. For all his flaws - and the author does not hide them - Namath is a likable and lively raconteur. What's more, his is a remarkable life. He not only beat the Colts, he whooped alcoholism, evolved into a doting grandfather and endures the many side affects of gridiron fame with nary a complaint."--USA Today
"I have read everything about Namath for years....But this new book is different, better than all of the ones before it in a sense. All the Way: My Life in Four Quarters is told in Namath's words. And those words are powerful and instructive.--Ron Cook, Pittsburgh Post-Gazette
"Namath is refreshingly candid throughout...[his] razor-sharp recollections bring a bygone era of football to vivid life in this illuminating volume."--Publishers Weekly
"So here we have it: a reflective football icon-76 years old, incredibly-and an elder statesman...he tells a good yarn, guaranteed."--The Wall Street Journal

Don Yaeger is an award-winning speaker, business leadership coach, a nine-time New York Timesbestselling author, and longtime Associate Editor for Sports Illustrated.

"I guarantee it." Three days before the now-legendary 1969 Super Bowl III, quarterback Joe Namath promised the nation that he could lead the New York Jets to a clear underdog victory against the seemingly invincible Baltimore Colts. In what has been remembered as perhaps the biggest upset in football history, that game catapulted the young superstar to not only football immortality but also into a stratosphere of celebrity the likes of which only a few athletes have ever achieved. But before all that, 'Broadway Joe' was just Joe, the small-town kid from Beaver Falls, PA with an arm so impressive that it caught the attention of University of Alabama's Bear Bryant. Following a knockout four-year run at Alabama, Namath was ceremoniously courted by every professional football team. Yet it was the New York Jets who offered a then-unheard-of figure, $427,000, to bring football's Golden Boy to the upstart AFL. In an era of raucous rebellion, shifting social norms, and political upheaval, Namath's roughish charm quickly became symbolic of the commercialization of pro sports, while his progressive views on race further pioneered integration on the gridiron. By 26, with a Super Bowl title under his belt, Namath was quite simply the most famous athlete alive. Although his legacy has been cemented in the history books, underneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. Doctors treated him with a stiff cocktail of painkillers, some strong enough to literally knock out a horse, and Namath matched these prescriptions with his own medication, Johnnie Walker, which fueled countless nights that began alongside the likes of Sinatra and Mantle, and ended in bed with the moment's most fashionable model or actress. When his injuries permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage with Deborah Mays and fleeting bouts of sobriety. Now 74 years old and dry, Namath is finally ready to pull back the curtain on a life that might have seemed charmed, but in reality was anything but. Rich with personal history, private insights, and deep reflection, Namath is prepared to reveal the man behind the icon in this memoir that is as much about football and fame as it is about addiction, fatherhood, and coming to terms with one's own mortality.

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