Moonwalking with Einstein

The international bestseller on memory and how to master itCan anyone get a perfect memory? Joshua Foer used to be like most of us, forgetting phone numbers and mislaying keys. Then he learnt the art of memory training, and a year later found himself in the finals of the US Memory Championship. He also discovered a truth we often forget- that, even in an age of technology, memory is the key to everything we are.In Moonwalking with Einstein he takes us on an astonishing journey through the mind, from ancient 'memory palace' techniques to neuroscience, from the man who can recall nine thousand books to another who constantly forgets who he is. In doing so, Foer shows how we can all improve our memories.

Short-listed for Royal Society Winton Prize for Science Books 2012

“I'd never thought much about whether I could improve my memory, but I now think I could after reading Joshua Foer's book ... It's absolutely phenomenal, one of the most interesting books I've read this summer”

-- Bill Gates
A marvelous overview of one of the most essential aspects of what makes us human - our memory ... Witty and engaging -- Dan Ariely
Memory...makes us who we are...passionate and deeply engrossing ...The more we challenge ourselves, the greater our capacity. It's a fact that every teacher, parent and student would do well to learn. The lesson is unforgettable. Washington Post
Captivating ... Engaging ... Mr. Foer writes in these pages with fresh enthusiasm. His narrative is smart and funny -- Michiko Kakutani New York Times
[D]elightful...empathetic, thought-provoking and...memorable. -- Elizabeth Pisani Prospect
Riotous -- Alexandra Horowitz New York Times
[An] endearingly geeky world...witty and revelatory...[The] journey certainly demonstrates how much memory matters...Apart from anything else, filling up our mental storehouses in the right way can make life feel longer. -- Oliver Burkeman Guardian
In this marvelous book, Joshua Foer invents a new genre of non-fiction. This is a work of science journalism wrapped around an adventure story, a bildungsroman fused to a vivid investigation of human memory. If you want to understand how we remember, and how we can all learn to remember better, then read this book -- Jonah Lehrer
One year, Joshua Foer is covering the US Memory Championships as a freelance journalist, the next he returns as a competitor - and wins it...How he pulled off this extraordinary feat forms the spine of this crisply entertaining book. -- Matt Rudd Sunday Times
Combines erudite analysis, historical context, a mind-bending adventure and extremely suggestive sex - some of it involving Foer's grandmother. -- Tony Allen-Mills Sunday Times
A labyrinthine personal journey that explains how our author ended up in the finals of the US Memory Championship - a compelling story arc from sceptical journalist to dedicated participant. I can't remember when I last found a science book so intriguing. -- David Profumo Literary Review
[A] charming book...interwoven with informed exposition about the psychological science of memory. -- Professor Larry R Squire Nature
A fascinating, engaging and very well-written book. -- Dallas Campbell Science Focus
Addictive and fascinating...extraordinary. [Foer] attended the US Memory Championship as a journalist and returned the next year as a competitor and won...It is Foer's gifts as a teacher and a storyteller that make this book essential reading. -- Leo Robson Scottish Sunday Express
Take, for example, the emergence of Downing Street as a salon for intellectuals from around the world, and not only economists and political scientists. Under David Cameron-or, more accurately, Steve Hilton, the prime minister's most influential adviser-the thinkers invited to hold court there often have little to say about policy per se. Joshua Foer, a young American who has written an acclaimed book about how memory works, was a recent guest. Mr Hilton's rationale is that governments have more to learn from fields of research that investigate how humans behave, such as neuroscience and social psychology, than from conventional technocrats. There is now a policy team devoted to "behaviourial insight" in the Cabinet Office. Bagehot, The Economist
Foer's book is great fun and hugely readable, not least because the author is a likeable sort of Everyman-science nerd whom we want to become a memory champion. Always fascinating and frequently mind-boggling, Moonwalking with Einstein is a book worth remembering. -- Mark Turner The Independent

Joshua Foer studied evolutionary biology at Yale University and is now a freelance science journalist, writing for National Geographic and The New York Times among others. Researching an article on the US Memory Championships, Foer became intrigued by the potential of his own memory. After just one year of training, he won the following year's Championship.

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