For many of us, the arrival of Artificial Intelligence (AI) has opened a floodgate of emotions nervousness, excitement and fear. But the strongest emotion of all? Overwhelm.
With so many tools flooding the market, there s immense pressure to adopt AI or risk falling behind. But how do we embrace AI without losing our sense of humanity? This book offers a refreshing and practical guide for non-techy leaders looking to navigate AI and lead their teams with confidence. Written by experienced marketer and copywriter, Leanne Shelton, this easy-to-read book cuts through the AI jargon typically spoken by IT geeks and gurus and explains everything in a clear, relatable and down-to-earth way. This fascinating book: Provides a roadmap to confidently embrace AI Shows leaders how they can take charge of AI without needing a deep technical background Explores the ethical implications of AI, such as data privacy and maintaining trust with clients and customers Shows how to train AI like a new employee to reflect a business s voice, values and client needs Explains how to use AI effectively through well-crafted prompts or project briefs Looks at human creativity and how to leverage AI to free up time for strategy and innovationThrough personal insights, real-life stories, and actionable tips, you ll learn how to utilise AI to enhance your team s creativity and productivity - without sacrificing the human touch.With her 9-year-old SEO copywriting agency struggling to convert in a tough economic climate in early 2023, Leanne Shelton made the ultimate business pivot. She decided to embrace (not escape) her shiny, new, and free competitor ChatGPT by educating herself on the topic. With decades of writing, marketing, and training experience in her back pocket, Leanne now teaches (non-techy) business leaders about AI in an easy-to-understand and fun way.
Leanne is the founder and CEO of HumanEdge AI Training, where she runs hands-on workshops, programs, keynotes, and webinars, focusing on the practical skill of prompt engineering and AI onboarding. She has spoken to over 1,500 professionals at conferences, summits, and corporate events across Australia, Malaysia, India, and China.This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.