Hurst Equipped

George Hurst was a hot rodder at heart, but he was also a visionary, an innovator, a brilliant promoter, and he was particularly skilled at building alliances. Hurst developed and marketed a high-performance line of shifters that led the industry and became the cornerstone of the company. After forming an alliance with Anco Industries, Hurst marketed and sold more than 100 speed parts that included shifters, heads, wheels, and many other parts. Eventually, the Hurst catalog became the source for high-performance parts in the 1960s and 1970s.

Jack "Doc" Watson joined Hurst and became a pivotal figure within the company, which led to many performance projects with Pontiac. Over the years, Hurst also partnered with Oldsmobile to build special 442s known as the "Hurst" Olds, with AMC to build the wickedly effective SC Rambler, and with Chrysler to create a number of Super Stock cars as well as the 300H. He also helped build one of the most memorable exhibition cars in drag-racing history, the Hemi Under Glass.

No other company or individual had as big of an impact on so many aspects of the automotive industry as George Hurst. His performance parts were some of the best ever, the competition cars won many races, and the muscle cars that bear his name were some of the best of the era. Scores of interviews, in-depth research, and exceptional insight from veteran magazine editor Richard Truesdell and co-author Mark Fletcher have created a great book. In this softcover edition, Hurst Equipped: Revised and Updated Edition captures the complete story from the production cars and race cars to the performance parts.

“ran news release”

"A profusely illustrated, impressively informative, and absolute 'must read' for the legions of muscle car and race car enthusiasts and fans, Hurst Equipped: More than 50 Years of High Performance is especially and unreservedly recommended for personal, professional, community, and college/university library American Automotive History collections and supplemental curriculum studies lists."--James A. Cox "Midwest Book Review" (10/21/2020 12:00:00 AM)

Richard Truesdell is a veteran magazine editor with more than 25 years of experience. He has written scores of magazine articles and has been the editor-in-chief of Chevy Enthusiast and Car Audio and Electronics. Currently, he is the editorial director of Automotive Traveler. Truesdell lives in Sun City, California. Mark Fletcher has been a regular contributor to several automotive websites and magazines. Mark is a long-time muscle car enthusiast, and owns a Hurst SC Rambler. Currently, he resides in Steven's Point, Wisconsin.

With an unquenchable desire to succeed, George Hurst started an automotive aftermarket parts business in his garage in Warminster, Pennsylvania. Through innovative products and marketing, he grew the business into an automotive icon. Hurst Performance became the leader in high-performance shifters on the street and strip, and Hurst companies were key players in the muscle car wars, racing scene, and automotive aftermarket. The story of George Hurst, his companies, the talented people, including Jack "Doc" Watson, Linda Vaughn, and others in his organization, high-performance conversion cars, competition cars, and the performance products have gone largely untold until now. Hurst's unrelenting enthusiasm and dedication combined with co-founder Bill Campbell's mechanical acumen and ingenuity propelled the Hurst-Campbell Company to prominence in automotive industry. Hurst shifters set the standard for others to follow and a Hurst catalog offered a variety of high-performance products. When the Competition Plus shifter was installed in the Pontiac Catalina in 1961, Hurst established itself as the leader in shifters and high-performance products. From this pivotal event, Hurst went on to build high-performance cars for AMC, Chrysler, and of course Oldsmobile. In fact, Hurst slotted AMC's biggest engine into the Rogue Rambler chassis and created the SC/Rambler, which produced jaw-dropping performance. But the crowning achievement was the Hurst-Olds, a special high-performance version of the Olds 4-4-2. High-performance street cars were just one part of the Hurst story. Hurst also created two of the most memorable exhibition cars in drag history, the Hemi Under Glass wheelstander and the dual-engine Hairy Olds. In addition, he developed the "Jaws of Life" to quickly cut open a car's roof to rescue the passengers. Scores of interviews, in-depth research, and exceptional insight from veteran magazine editor Rich Truesdell and co-author Mark Fletcher has created a comprehensive book that captures the essence of the era, the people at Hurst who made it happen, production cars, race cars, and performance parts.

In this softcover edition, Hurst Equipped: Revised and Updated Edition captures the complete story from the production cars and race cars to the performance parts.

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