Tourist Behaviour by Metin Kozak, Hardcover, 9781780648125 | Buy online at The Nile
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Suitable for researchers and students of tourism and tourism management related subjects

This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption.

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Summary

Suitable for researchers and students of tourism and tourism management related subjects

This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption.

Read more

Description

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.

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About the Author

Nazmi Kozak (Edited By)Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gained both his Master's and Ph.D. degrees in the area of tourism management. His research activities focus on tourism marketing and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

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Back Cover

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour. Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.

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Product Details

Publisher
CABI Publishing
Published
18th November 2016
Pages
198
ISBN
9781780648125

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