Grind

This practical guide to starting a new business skips the MBA and goes right to the nuts and bolts of building a successful, self-sustaining brand.In Grind, Michael J. McFall, co-CEO of BIGGBY COFFEE, helps readers identify the common-sense strategies they need to focus on to turn their start-up ideas into positive-cash flow businesses. Dispensing with the notion that potential business owners require a formal education, he outlines several fundamental areas of importance for them, keying in on hustle, self-evaluation, and commitment.Readers will be pleased to find that McFall avoids sophisticated and tedious descriptions of processes, theories, and regulations. In addition to his calls for ""personal due diligence,"" grit, and hard work, he goes into detail about crucial business drivers, speaking from his personal and professional experience and including examples of hits and misses. Filled with anecdotes, ideas, and calls to action, Grind provides the expertise new businesses need to perform well.Throughout the book, the author encourages readers with his positivity and stubborn enthusiasm, using an energetic, casual tone to preserve engagement (and entertainment). Having risen from an entry-level position at BIGGBY to his role as co-CEO, McFall speaks with the authority of hard-fought achievement-yet retains a down-to-earth approachability.

“"Written with the energy you would expect from an entrepreneur--fast-paced, fun, and direct." --Sam Beznos, Chief Executive Officer, Beztak Companies”

"Entrepreneurial wisdom streams from the pages of Grind. It reads like a one-on-one conversation with a friend who is sharing the keys to entrepreneurial success--the conversation every aspiring entrepreneur dreams of having!"

--Lee Skandalaris, Chief Executive Officer, Quantum Digital Group

"Focus and energy--that is what I feel when I read this book. I think the author would say that is what it takes for a successful start-up. I got it and I love it."

--John James, President, Renaissance Global Logistics and Republican Candidate for US Senate 2018, Michigan

"Having done business with Mike for over two decades, this book rings true to the story and true to the author. It was as much a pleasure reading this book as it has been working with Mike for so many years."

--Steve Morris, President and Chief Operating Officer, Paramount Roasters

"I enjoyed the simplicity of the message. There is no need to make it complicated. Read this book. Stick to the fundamentals and grow your start up."

--Jeff DeGraff, PhD, Clinical Professor, Ross School of Business, University of Michigan

"If more entrepreneurs considered this message it would be great for my business as I would have more late-stage companies to invest in."

--Michael Soenen, Partner, Valor Equity Partners

"If you have ever wondered what it might be like to open your own business, read this book. Even if you have no interest in starting a business, the insights in this book are valuable for life in general."

--Dr. Tasha Eurich, New York Times bestselling author of Bankable Leadership and Insight

"One hundred percent pure McFall--insightful, humorous, and entertaining. As with all my conversations with Mike, it ended to soon!"

--Ed Harden, President, Capitol National Bank

"Reading this book is like sitting down over a glass of scotch with the author."

--Trevor George, Founder and Chief Executive Officer, Blue Wheel Media

"This book contains the secret recipe for success for entrepreneurs: being all in every day. No one shares their unique energy and enthusiasm like Mike McFall does in Grind--an exciting, energizing read for any entrepreneur or entrepreneurs-to-be."

--Lilly Stotland, President, Vesco Oil Corporation

"This book dives into the soul of the entrepreneur"

--Sean Zecman, President, National Food Group/Zee Zees

"This book is a must-read for every new start-up. Every entrepreneur needs to learn how to sell and discern good advice from bad. Mike does a great job breaking all of this down through real life examples, many of which I witnessed. Grind will be required reading in my classes."

--Michael Williams, Director of Entrepreneurship Activity & Director of the Business and Entrepreneurship Clinic, University of Wisconsin, Madison

"This book is a perfect reflection of its author--both are ruthlessly focused on the personal sacrifice, dedication, and impossibly positive attitude needed to succeed when starting a business."

--David Head, Managing Director, Alix Partners

"This book reminded me once again what is important in business. I think anyone managing a business should take the time to give it a read."

--Rob Wark, Chief Executive Officer, SAS Global Corporation

"Written with the energy you would expect from an entrepreneur--fast-paced, fun, and direct."

--Sam Beznos, Chief Executive Officer, Beztak Companies

Born and raised in Michigan, Michael J. McFall began his journey with BIGGBY(R) COFFEE at the original store in East Lansing in 1996--as a minimum-wage barista. Over the span of twenty-two years, with business partner Bob Fish, he has helped create one of the great specialty coffee brands in America.Today Mike is co-CEO with Bob, and BIGGBY has over 250 stores open in 9 states. The company is in high growth mode, selling tens of thousands of cups of coffee each day. Mike is proud to say that BIGGBY is building a healthy, awesome, thriving organization.

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