The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
$54.24
- Paperback
224 pages
- Release Date
9 January 1997
Summary
Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year?
As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules f…
Book Details
| ISBN-13: | 9780201407198 |
|---|---|
| ISBN-10: | 0201407191 |
| Author: | Michael Treacy, Fred Wiersema |
| Publisher: | INGRAM PUBLISHER SERVICES US |
| Imprint: | Perseus Books |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 9 January 1997 |
| Weight: | 196g |
| Dimensions: | 137mm x 208mm x 15mm |
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About The Author
Michael Treacy
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.
Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
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