The Discipline of Market Leaders
choose your customers, narrow your focus, dominate your market
$55.83
- Paperback
224 pages
- Release Date
9 January 1997
Summary
Dominate Your Market: The Discipline of Market Leaders
Why can Casio undercut Kellogg’s on price, and FedEx deliver flawlessly while airlines struggle? What makes your company stand out? What unique value do you offer, and how will you amplify it?
Today’s customers demand superior quality, service, and prices. The old rules of market leadership are obsolete, leaving once-dominant companies struggling while innovative ones thrive.
Treacy and Wiersema deliver a clear, …
Book Details
| ISBN-13: | 9780201407198 |
|---|---|
| ISBN-10: | 0201407191 |
| Author: | Michael Treacy, Fred Wiersema |
| Publisher: | INGRAM PUBLISHER SERVICES US |
| Imprint: | Perseus Books |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 9 January 1997 |
| Weight: | 196g |
| Dimensions: | 137mm x 208mm x 15mm |
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About The Author
Michael Treacy
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.
Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
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