Tune In

Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.Now that can change. Because what's predictable is preventable.Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you'll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.By tuning in to the right voices...· You'll hear what others don't, gaining instant advantage;· You'll make sense of past mistakes and prevent future ones;· You'll stand out not lose out becoming an influential Decision Ninja;· You'll help to build a better world.It's time to Tune In.

A sensational book – put down your mobile phone and read this instead. -- Rory Sutherland, Vice Chairman, Ogilvy.
The only book on decision-making you’ll ever need. -- Dr Dario Krpan, Associate Professor, London School of Economics.
A winning template for high performers. -- Paul McGinley, Ryder Cup Captain.
Thought-provoking – a must read for anyone seeking to enhance their judgment." -- Robert Cialdini, New York Times bestselling author of Influence.
A rare combination of information and entertainment. -- Debbie Hewitt MBE, Chair of The Football Association
The core idea of deaf spots merits a lot more attention.. a game-changer that leaves you wanting to do better, and be better. - -- Lord Sebastian Coe, President World Athletics.

Nuala Walsh is an award-winning non-executive director, behavioral scientist, TEDx speaker and author. Named among the 100 Most Influential Women in Finance, she spent three decades in investment management at Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. Today, as CEO at MindEquity and a Founding Director of the Global Association of Behavioral Scientists, she advises on behavior change, culture and reputation.

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