Who's Your City?

In the age of globalization, some claim that where you live doesn't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Who's Your City , Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy,and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.

"The world is not flat, and Richard Florida is the man to tell you why where you choose to live is more important than ever. Passionate and thoughtful, this book is an indispensable guide to the way our cities really work. The spirit of Jane Jacobs lives on."
--Tim Harford, "Financial Times" columnist and author of The Logic of Life
"This book says all that I could never put into words about why certain cities sing to certain people. If I could talk like Florida writes, I wouldn't have needed a campaign staff."
--John Hickenlooper, Mayor of the City of Denver
"Who's Your City? is another breakthrough idea by urban life genius Richard Florida. The power of place has everything to do with our success well beyond our own recognition. If you are contemplating a move or know someone who is, or are even vaguely interested in the idea of place as self, this book is a must read."
--Mario Batali, Chef and Restaurateur
"The world is not flat. Three-dimensional 'place' matters more than ever, not less than before. Richard Florida gets it exactly right -- again -- in Who's Your City?. As a long time advocate of Florida's position here, I will send it to colleagues by the score!"
--Tom Peters, author of In Search of Excellence
.,."the author opens up a complex, under examined subject..."
-- "Publishers Weekly" (December 17, 2007)
.,."this thought-provoking and seminal work will surely be studied, not only by scholars but more importantly by consumers pondering a move..."
--"Washington Post"

Richard Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto, and founder of the Creative Class Group, a global advisory services firm. His books include the bestseller The Rise of the Creative Class. He lives in Toronto.

In the age of globalization, some claim that where you live doesn't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Who's Your City , Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy,and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.

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