Principles of Microeconomics: 2024 Release ISE

Microeconomics Reimagined: Focused Learning, Maximum Impact 

Embark on a journey into the world of microeconomics with the 2024 release of Principles of Microeconomics. As economic landscapes evolve, this streamlined approach equips faculty to navigate the intricacies of today's economic challenges for their students.  Redefine microeconomic education, where focus equals understanding, and every concept resonates with real-world relevance without overwhelming details. This release is your key to mastering microeconomics in a single semester. Cut through the clutter and emphasize a select set of core principles that form the backbone of this discipline. Our goal extends beyond textbooks. Become a fluent speaker of microeconomic language by actively engaging with real-world examples. From cinema ticket discounts to social norms, our textbook sparks curiosity, fostering meaningful discussions and a deeper understanding of economic principles. Frank, Nobel-Prize winner: Bernanke, Antonovics, and Heffetz bring their expertise to every chapter. Join the movement towards economic enlightenment, where learning is fresh, engaging, and always current. 

Professor Antonovics received her B.A. from Brown University in 1993 and her Ph.D. in economics from the University of Wisconsin in 2000. Shortly thereafter, she joined the faculty in the Economics Department at the University of California, San Diego, where she has been ever since. Professor Antonovics is known for her superb teaching and her innovative use of technology in the classroom. Her highly popular introductory-level microeconomics course regularly enrolls over 450 students each fall. She also teaches labor economics at both the undergraduate and graduate level. In 2012, she received the UCSD Department of Economics award for best undergraduate teaching. Professor Antonovics s research has focused on racial discrimination, gender discrimination, affirmative action, intergenerational income mobility, learning, and wage dynamics. Her papers have appeared in the American Economic Review, the Review of Economics and Statistics, the Journal of Labor Economics, and the Journal of Human Resources. She is a member of both the American Economic Association and the Society of Labor Economists.Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is a Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, and at the Economics Department at the Hebrew University of Jerusalem.Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year on Cornell’s Ithaca and New York City campuses, in Jerusalem, in Toronto, and via live videoconferencing in dozens of cities across the United States, Canada, and Latin America.Professor Heffetz’s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers’ choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on economic indicators, well-being measures, household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting scholar at the Bank of Israel (2011), UC Berkeley (2019), Harvard (2019), and Princeton (2022); is currently a Research Associate at the National Bureau of Economic Research (NBER); and serves as chair of the Public Council of Statistics Israel and as editor ofSocial Choice and Welfare.

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