Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods

PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets. This gloriously illustrated book offers a range of business opportunities and design strategies to deal with these products in a more sustainable way. It goes beyond the point where design and entrepreneurship tend to come to a halt.

PRODUCTS THAT FLOW offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to turn into fertile soil for improvement.

PRODUCTS THAT FLOW will change the way we deal with waste and either prevent it from leaving the circle of utility or render it harmless.

“"We all agree that consuming fast disposable goods has become obsolete. Designers can play an important role in creating alternatives. This book contains in-depth reflections and inspiring examples. For example, we think RePack is great, a project against the unbelievable packaging garbage that results from online shopping. The high-quality hulls, which cost 4 euros extra, can be folded up and sent back to the seller at no extra cost. For this you then get 4 euros in shopping credit. Among other things already used by the trendy fashion brand Filippa K. Another example: The agency npk was commissioned by Heineken to make beer bottles in such a way that the wear and tear through the re-use is less visible - which increases the recycling rate. Smart solutions can be easy ... - PAGE Magazine”

"We all agree that consuming fast disposable goods has become obsolete. Designers can play an important role in creating alternatives. This book contains in-depth reflections and inspiring examples. For example, we think RePack is great, a project against the unbelievable packaging garbage that results from online shopping. The high-quality hulls, which cost 4 euros extra, can be folded up and sent back to the seller at no extra cost. For this you then get 4 euros in shopping credit. Among other things already used by the trendy fashion brand Filippa K. Another example: The agency npk was commissioned by Heineken to make beer bottles in such a way that the wear and tear through the re-use is less visible - which increases the recycling rate. Smart solutions can be easy ...
- PAGE Magazine

Siem Haffmans (Author)

Siem Haffmans has over 25 years of experience as a sustainable designer and strategic consultant on sustainable innovation and circular economy. Marjolein van Gelder is strategic consultant at Partners for Innovation, working on the circular economy and the CIRCO project. Ed van Hinte started the design research facility DRS22 in The Hague. DRS22 performs design research in public space, communication and lightweight structures.

Ed van Hinte (Author)

Ed van Hinte is an author, design critic and educator focusing on the consequences of mass reduction.

Marjolein van Gelder (Author)

Marjolein van Gelder is strategic consultant at Partners for Innovation.

PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets. This gloriously illustrated book offers a range of business opportunities and design strategies to deal with these products in a more sustainable way. It goes beyond the point where design and entrepreneurship tend to come to a halt.PRODUCTS THAT FLOW offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to turn into fertile soil for improvement.PRODUCTS THAT FLOW will change the way we deal with waste and either prevent it from leaving the circle of utility or render it harmless.

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