100 Things Every Designer Needs to Know About People by Susan Weinschenk, Paperback, 9780136746911 | Buy online at The Nile
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100 Things Every Designer Needs to Know About People

Author: Susan Weinschenk   Series: Voices That Matter

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100 Things Every Designer Needs to Know About People
Paperback

Dr. Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. She offers concise, plain-English insights and practical examples for sites and apps that are more intuitive and engaging because they match the way humans think, work, and play.

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PRODUCT INFORMATION

Summary

Dr. Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. She offers concise, plain-English insights and practical examples for sites and apps that are more intuitive and engaging because they match the way humans think, work, and play.

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Description

Apply psychology and behavioural science to your designs.

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

  • What grabs and holds attention.
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • Can you predict the types of errors people will make?
  • What is the limit to someone's social circle?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

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About the Author

Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits.& Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

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Product Details

Publisher
Pearson Education (US) | New Riders Publishing
Published
25th August 2020
Edition
2nd
Pages
256
ISBN
9780136746911

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01 Aug, 2023
By Sanjana
15 Jan, 2023
By Xiaohan
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