How to Set Up & Run a Fashion Label by Toby Meadows, Paperback, 9781786274847 | Buy online at The Nile
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How to Set Up & Run a Fashion Label

Third Edition

Author: Toby Meadows  

Paperback

To run a successful fashion label you need to know about business as well as design

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Summary

To run a successful fashion label you need to know about business as well as design

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Description

A new edition to the hugely successful book aimed at fashion students and graduates. All you need to know about the fashion business, from legal structures and finance to digital marketing and social media. This new edition includes case studies from both startups as well as international chains and is a must-have for any aspiring entrepreneur.

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Critic Reviews

“"packed with tips, case studies and tasks to help the new entrepreneur analyse themselves, the market and the product. Thirteen chapters and fifteen case studies provide a practical guide covering business essentials"”

"packed with tips, case studies and tasks to help the new entrepreneur analyse themselves, the market and the product. Thirteen chapters and fifteen case studies provide a practical guide covering business essentials" -- Textiles magazine

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About the Author

Toby Meadows is founder of TNM Consultancy, working with businesses from small labels to designer retailers. He is a Visiting Lecturer at the London College of Fashion and consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia).

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More on this Book

A new edition to the hugely successful book aimed at fashion students and graduates. All you need to know about the fashion business, from legal structures and finance to digital marketing and social media. This new edition includes case studies from both startups as well as international chains and is a must-have for any aspiring entrepreneur.

Read more

Product Details

Publisher
Laurence King Publishing
Published
20th May 2019
Edition
3rd
Pages
224
ISBN
9781786274847

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