Primitive

After a thirty-year career working with some of the world's wealthiest people and most successful entrepreneurs, Marco Greenberg discovered the common denominator in each person's success: they were all acting on what Greenberg defines as our 'primitive' instincts. While the term may be fraught -- associated with being crude and unsophisticated -- in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it. By ROAMING as primitives do -- and being Relentless-Oppositional-Agnostic-Messianic- Insecure-Nuts-Gallant -- Primitive teaches anyone how to unleash each trait to maximize results in work and in life.

“"There's nothing primitive about Macro Greenberg's understanding of what makes some entrepreneurs successful and others not. In Primitive he's written a roadmap you can use to start--or restart--your career in business."-- Paul Sagan, Managing Director at General Catalyst and Former CEO of Akamai Technologies”

"Primitive is the best cross between a business book and a self-help book, filled with inspiring personal stories of people who succeeded by taking risks and challenging the status quo, at once practical and idealistic. This book could change your life."--Alan Lightman, author of international bestseller, Einstein's Dreams; physicist and MIT professor of humanities
"Primitive reminds us that business is actually very personal, instinctual and often emotional. A fellow hugger, Marco Greenberg has written a book that will inspire and instruct you on how to proactively hunt for a range of professional opportunities that await--no matter where you are in your career journey."--Jack Mitchell, bestselling author of Hug Your Customers and chairman of the Mitchell Stores
"Bringing together research and storytelling, Marco Greenberg provides a brilliant guide to success and happiness. Replete with sound--sometimes counterintuitive--advice, Primitive can help you navigate the challenges of modern life."--Tal Ben-Shahar, author of New York Times bestseller, Happier
"Insightful, practical, and inspiring. Marco is a gifted writer and thinker. You can apply the lessons from his book in your professional and personal lives. Now more than ever, we need a jolt of primitive energy."--Jeremy Abbate, publisher, Scientific American
"Marco Greenberg and his book, Primitive, demonstrate that a relentless spirit is the key not just to a winning football team, but a winning life."--Dan Mullen, head football coach, University of Florida
"Marco Greenberg has written a book speaking to all ages but, most particularly, to the new Z generation populating our colleges and universities. They are the creative and innovative generation and this book speaks to their heart, as well as to their DNA."--Gordon Gee, President of West Virginia University
"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace."--Daniel H. Pink, New York Times bestselling author of When, Drive and To Sell Is Human
"There's nothing primitive about Macro Greenberg's understanding of what makes some entrepreneurs successful and others not. In Primitive he's written a roadmap you can use to start--or restart--your career in business."--Paul Sagan, managing director at General Catalyst and former CEO of Akamai Technologies
"We all have a primitive side that sparks new ways of problem solving. While the daily grind often blocks us from reaching our potential, Marco Greenberg reveals the secrets to tapping into that innovative spirit."--Kathleen Kelly Janus, author of Social Startup Success
"Primitive is so much more than just a business book. After years of teaching at Gettysburg College, I see Primitive as a roadmap for teaching young people how to go fiercely into the work world, think entrepreneurially, and make meaningful change. This book should be required reading for everyone thinking about their career, especially new college graduates!"--Drew E. Murphy, lecturer, Department of Economics, Gettysburg College
"In the 15 years that I've known him, Marco Greenberg has always been a visionary. There are enough autobiographies out there. What we need are challenging new ideas. Marco's ROAMING is a perfect companion to my and my co-author Bonita Stewart's TEAMING UP!"--Jacqueline Adams, co-author of A Blessing: Women of Color Teaming Up to Lead, Empower and Thrive

Marco Greenberg is the president of Thunder11, a strategic communications firm based in New York City and focusing on healthcare, technology and public affairs. He's served as an adjunct professor teaching marketing at NYU, and entrepreneurship and PR at Fordham University. In addition to Entrepreneur, Greenberg contributes to a variety of publications including New York Daily News, The Good Men Project and WeWork Creator Magazine.

After a thirty-year career working with some of the world's wealthiest people and most successful entrepreneurs, Marco Greenberg discovered the common denominator in each person's success: they were all acting on what Greenberg defines as our 'primitive' instincts. While the term may be fraught -- associated with being crude and unsophisticated -- in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it. By ROAMING as primitives do -- and being Relentless-Oppositional-Agnostic-Messianic- Insecure-Nuts-Gallant -- Primitive teaches anyone how to unleash each trait to maximize results in work and in life.

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