International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.
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Summary
International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.
Description
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Critic Reviews
“"We all know what we want, and this book will help us get it with a smile."”
A book that goes a long way to take the mystery out of effective communication - Independent on Sunday
We all know what we want, and this book will help us get it with a smile - YouA HOW TO WIN FRIENDS AND INFLUENCE PEOPLE for the communications age - Independent on SundayAbout the Author
Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world's most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to $25 million.
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen whether a new business, community project or innovative idea the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
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