The Practitioner's Guide To Product Management

Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.

Product management is the art, science and skill of bringing a successful product to life. In THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one.

Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.

If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

Jock Busuttil is a product consultant, speaker and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain and Experian. In 2012, He founded Product People (productpeo.pl), a product management consultancy. Jock routinely instructs classes at General Assembly on product management, and mentors startups, entrepreneurs and product professionals. He holds a MA in classics from the University of Cambridge, United Kingdom, is the author of the blog I Manage Products (imanageproducts.co.uk) and regularly contributes articles to mindtheproduct.com.

THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide To Product Management provides a firsthand road map to help you avoid the pitfalls of product failure - taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs. Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals. For more information, you can

Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.Product management is the art, science and skill of bringing a successful product to life. In THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

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