The Practitioner's Guide To User Experience Design

The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run.

But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result?

In THE PRACTITIONER'S GUIDE TO USER EXPERIENCE Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include:

- Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products.

- A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows

- Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes.

- User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products.

The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.

Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal, and in the beginning of 2013 moved on to help form the new Yahoo mobile product office in NYC. In the same year he co-founded Tumbleweed, a production studio that makes mobile story telling experiences. In addition to teaching UX design classes at General Assembly he also teaches a mobile specific course at Parsons The New School for Design, is a guest lecturer at Columbia Business School, and mentors startups, entrepreneurs, and design professionals. He holds an MS in information science from the University of North Carolina in Chapel Hill.

THE PRACTITIONER'S GUIDE TO USER EXPERIENCE Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. The Practitioner's Guide To User Experience breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design. Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal and moved on to help form the new Yahoo mobile product office in New York. In the same year he cofounded Tumbleweed, a production studio that makes mobile storytelling experiences. He holds an MS in information science from the University of North Carolina in Chapel Hill. For more information, you can

The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In THE PRACTITIONER'S GUIDE TO USER EXPERIENCE Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include:- Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. - A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows - Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. - User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.

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