The Reputation Economy

In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.

In THE REPUTATION ECONOMY, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com.

Discover:

- Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results

- How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers

- How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft

- How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered.

It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner.

In short, THE REPUTATION ECONOMY will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.

“As the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. With The Reputation Economy , he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures - Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, ThriveIn the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves -- and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world - Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The AllianceMichael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn't scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world's leading authority on our new reputation economy, but he's invested his considerable intellect in writing the definitive study of this economy. A must read by technology's most provocative CEO/writer - Andrew Keen, author of Digital Vertigo and Cult of the AmateurWho are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn't under your control. This Silicon Valley veteran lays out in shocking detail what he's learned, and how to protect ourselves in a world that seeks to make our personal data impersonal--by applying analytics to limit or expand our rights and opportunities - David Kirkpatrick, author, The Facebook Effect and founder, The Techonomy ConferenceIn our digital age, where the world is teeming with data, a good reputation is becoming a scarce good. The emerging Reputation Economy is profoundly influencing our opportunities and choices. Read this book, not just to know why, but to understand how you can thrive in this brave new world - Viktor Mayer-Schonberger, Professor of Internet Governance, Oxford University and co-author of Big Data”

As the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. With The Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures - Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves -- and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world - Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance

Michael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn't scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world's leading authority on our new reputation economy, but he's invested his considerable intellect in writing the definitive study of this economy. A must read by technology's most provocative CEO/writer - Andrew Keen, author of Digital Vertigo and Cult of the Amateur

Who are you? You thought you knew, but Michael Fertik explains in his fascinating book that how other people see you isn't under your control. This Silicon Valley veteran lays out in shocking detail what he's learned, and how to protect ourselves in a world that seeks to make our personal data impersonal--by applying analytics to limit or expand our rights and opportunities - David Kirkpatrick, author, The Facebook Effect and founder, The Techonomy Conference

In our digital age, where the world is teeming with data, a good reputation is becoming a scarce good. The emerging Reputation Economy is profoundly influencing our opportunities and choices. Read this book, not just to know why, but to understand how you can thrive in this brave new world - Viktor Mayer-Schonberger, Professor of Internet Governance, Oxford University and co-author of Big Data

Michael Fertik is the Founder and CEO of Reputation.com. Recently named Entrepreneur of the Year by TechAmerica, and a member of the World Economic Forum Agenda Council on the Future of the Internet, he writes for Harvard Business Review, Reuters, Inc.com and frequently appears on the BBC, Good Morning America, Today Show, CBS Early Show, CNN, Fox, Bloomberg, and MSNBC. Fertik is a graduate of Harvard College and Harvard Law School and will be teaching a course on privacy at Tel Aviv University and Harvard University.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And it's getting more powerful than ever. In a world where technology allows companies and individuals alike to not only gather huge troves of information about you, but also aggregate it and analyse it with frightening speed, accuracy and sophistication, our digital reputations are fast becoming our most valuable currency. With a good digital footprint, the world is your oyster. In The Reputation Economy Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists draws on the insider tools, insights, research and secrets that have made his company the leading reputation management firm, to show you how to improve your professional, financial and even romantic prospects. 'As the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. With The Reputation Economy , he has crystallised that vision . . . giving us the tools to build authentic digital reputations and be the architects of our own digital futures' Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive

In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.In THE REPUTATION ECONOMY, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com. Discover: - Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results- How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers- How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft- How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered. It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner. In short, THE REPUTATION ECONOMY will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.

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