A Story is a Deal

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, it argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails) A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Will Storr is an award-winning writer. He is the author of six critically acclaimed books, including the Sunday Times bestseller THE SCIENCE OF STORYTELLING. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. His prizes include a National Press Club award for excellence and the AFM award for Best Investigative Journalism. His work on sexual violence against men earned the Amnesty International Award and a One World Press Award. He teaches popular storytelling classes in London and has been invited to present his Science of Storytelling workshop all over the world. He is also an in-demand ghostwriter whose books have spent months at the top of the Sunday Times bestseller list and have sold more than two million copies.

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