A Story is a Deal
How to use the science of storytelling to lead, motivate and persuade
Author: Will Storr
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
24th February 2025
Paperback
PRODUCT INFORMATION
Summary
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
Description
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.Critic Reviews
We are hardwired to be attracted to, grabbed by and influenced to act by stories. More effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals
-- Robert Cialdini, author of Influence and Pre-SuasionA Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation -- Levison Wood, explorer and author
People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make -- Seth Godin, author of All Marketers Are Liars
The indispensable guide to influencing and persuading others. Storr practices what he preaches in this brilliant, up-to-date and practical book. Join him as he takes you on a journey of how to expertly craft your messages, conversations, presentations and pitches so they resonate every time -- Scott Walker, Sunday Times bestselling author of Order Out of Chaos
About the Author
Award-winning and bestselling writer Will Storr has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical. Following the beloved and Sunday Times bestselling book The Science of Storytelling, Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LMVH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament.
Storr is the author of six widely acclaimed books including Selfie and The Status Game, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.Product Details
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24th February 2025
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