The Dip by Seth Godin, Paperback, 9780349439822 | Buy online at The Nile
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The Dip

The extraordinary benefits of knowing when to quit (and when to stick)

Author: Seth Godin  

The Dip
Paperback

The iconic bestseller about knowing when to quit and when to persevere. Seth Godin proves that winners are really just the best quitters.

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Summary

The iconic bestseller about knowing when to quit and when to persevere. Seth Godin proves that winners are really just the best quitters.

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Description

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.

Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

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Critic Reviews

A short read that should be on every entrepreneur's book list Entrepreneur
Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons -- Chris Anderson, author of The Long Tail

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About the Author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

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Product Details

Publisher
Little, Brown Book Group | Piatkus Books
Published
4th April 2024
Pages
96
ISBN
9780349439822

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