The 25th Anniversary Edition of the bestselling creativity classic - updated for the 21st century
PRODUCT INFORMATION
Summary
The 25th Anniversary Edition of the bestselling creativity classic - updated for the 21st century
Description
For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!
Critic Reviews
“Business brilliance! - USA TodayThis new WHACK is even more potent. - Betty Edwards, author of Drawing on the Right Side of the BrainWhat a technique! - ABC's 20/20Using this product may beat consulting the I Ching. - FortuneRoger von Oech has won a loyal following around the country. - BusinessWeekVery refreshing...a book about how to get through life! - Richard Bolles, Author of What Color Is Your ParachuteRoger von Oech runs alps around everyone else in the creativity consulting business. - San Francisco ExaminerA wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life! - James Adams, author of Conceptual Blockbusting”
Business brilliance! - USA Today
This new WHACK is even more potent. - Betty Edwards, author of Drawing on the Right Side of the BrainWhat a technique! - ABC's 20/20Using this product may beat consulting the I Ching. - FortuneRoger von Oech has won a loyal following around the country. - BusinessWeekVery refreshing...a book about how to get through life! - Richard Bolles, Author of What Color Is Your ParachuteRoger von Oech runs alps around everyone else in the creativity consulting business. - San Francisco ExaminerA wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life! - James Adams, author of Conceptual BlockbustingAbout the Author
Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.
For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!
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