Fables of Abundance: A Cultural History of Advertising in America by T.J. Jackson Lears, Paperback, 9780465090754 | Buy online at The Nile
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Fables of Abundance: A Cultural History of Advertising in America

A Cultural History Of Advertising In America

Author: T.J. Jackson Lears  

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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

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Summary

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Description

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

More on this Book

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Product Details

Publisher
Basic Books (AZ) | Basic Books
Published
30th November 1995
Pages
512
ISBN
9780465090754

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