Fake Medicine

We all want to be healthy, live longer and avoid cancer, but too many of us are being scammed by sciencey-sounding crooks and nonsense marketing.

Dr Brad McKay, GP and experienced Australian science communicator, has watched how misinformation and 'alternative facts' have come to permeate every facet of our lives, causing many of us to turn away from academic expertise and instead look to social media influencers and dodgy websites to guide our health choices.

Fake Medicine looks at the danger of Wellness Warriors, conspiracy theories and vaccine deniers, supplements and fad diets, alternative practitioners and the power of positive thinking, and interrogates the marketing that leads consumers toward dubious products and practices.

In the wash of celebrity influencers and miracle cures, this is the essential book to debunk the faux-science and scam marketing of the modern health landscape.

“In the wash of celebrity influencers, this is a book to debunk the faux-science and scam marketing of the modern health landscape.-- WA [PRINT], Subiaco Post, [AUDIENCE: 50,350, ASR: AUD 725]”

In Fake Medicine, McKay carefully and clinically takes aim at all the "wellness crazes, cons and quacks" he says are costing us our health.--VIC [PRINT], The Senior, [AUDIENCE: 101,836, ASR: AUD 2,216]
Fake Medicine is an essential tool to protect you from health scams.--NATIONAL [PRINT], Readers Digest, [AUDIENCE: 200,104, ASR: AUD 7,491]
In the wash of celebrity influencers, this is a book to debunk the faux-science and scam marketing of the modern health landscape.--WA [PRINT], Subiaco Post, [AUDIENCE: 50,350, ASR: AUD 725]

Dr Brad McKay is an Australian science communicator, TV host and GP at his clinic in Sydney. He is an experienced broadcaster, interviewer and public commentator, appearing regularly on TV and radio, including as a host of ABC's Catalyst and a regular commentator on The Today Show , and presenting several medical podcasts for health professionals. He is also on the editorial board for The Medical Republic magazine. Brad has hosted the Logie-nominated Embarrassing Bodies Down Under , a show dedicated to decreasing stigma and raising awareness of traditionally 'taboo' health topics. He is a member of the Immunisation Coalition, an Ambassador for the Immunisation Foundation and the Stroke Foundation.

We all want to live healthier, happier and longer lives, but too many of us are charmed by charlatans, misled by marketing or scammed by sciencey-sounding salespeople. Dr Brad McKay, Australian GP and science communicator, has seen the rise of misinformation permeate our lives and watched as many of us have turned away from health experts. Too often, we place our trust in online influencers, celebrities and Dr Google when it comes to making important health decisions. Fake Medicine explores the potential dangers of wellness warriors, anti-vaxxers, fad diets, dodgy supplements, alternative practitioners and conspiracy theories.This book is an essential tool for debunking pseudoscience and protecting you and your loved ones from the health scams that surround us. Protect your mind, body and wallet by fighting fake medicine.

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