Swim With The Sharks Without Being Eaten Alive
Outsell, Outmanage, Outmotivate and Outnegotiate your Competition
Author: Harvey Mackay and Kenneth H. Blanchard
* Outsell, outmanage, outmotivate and outnegotiate your competition
Paperback
PRODUCT INFORMATION
Summary
- Outsell, outmanage, outmotivate and outnegotiate your competition
Description
A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career.
Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.Critic Reviews
“Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful - WALL STREET JOURNALEverything business schools are too polite to teach - GLORIA STEINEMHis own story shows that his tips on salesmanship can work... - NEWSWEEK”
Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful - WALL STREET JOURNAL
Everything business schools are too polite to teach - GLORIA STEINEMHis own story shows that his tips on salesmanship can work... - NEWSWEEKAbout the Author
Harvey Mackay is the chairman and chief executive officer of the Mackay Envelope Corporation, a one-time failing company which he bought when he was twenty-six and turned into a multimillion dollar industry leader. He is an internationally renowned public speaker.
A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career.Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice.In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions.Humorous, human and always to the point.
Product Details
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.
Browse by category
- Books » Non-Fiction » Business & Management » Sales & Marketing
- Books
- Books » Non-Fiction
- Books » Non-Fiction » Business & Management
- Books » Non-Fiction » Business & Management » Management & Management Techniques » Sales & Marketing Management
- Books » Non-Fiction » Business & Management » Management & Management Techniques
