The Second Bounce Of The Ball

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.

The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

“"One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up owner to city banker."”

One of the best books written on entrepreneurship in recent years FINANCIAL TIMES
The book sets out the principles of successful entrepreneurial behaviour - a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world NEW STATESMAN
A most valuable and instructive bible about how to move your enterprise forward and manoeuvre past early limitations and obstacles FORBES
A tour-de-force covering both the economic history of entrepreneurship and private equity...and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential BUSINESS ECONOMIST

Sir Ronald Cohen came to Britain from Egypt at the age of eleven; after winning a scholarship to Oxford and becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001.

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.