The Crossroads of Should and Must

There are two paths in life: Should & Must.

We arrive at this crossroads over and over again, and every day. And we get to choose.

Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust

An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.
 

“"So much greatness and it's all right here !" Elizabeth Gilbert, author Eat, Pray, Love and The Signature of All Things ”

"So much greatness and it's all right here!"
Elizabeth Gilbert, author Eat, Pray, Love and The Signature of All Things
 
 
"Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self."
Evan Williams, co-founder Twitter; founder Medium


"How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book The Crossroads of Should and Must: Find and Follow Your Passion — an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer’s emboldening guide to letting your life speakand Debbie Millman’s visual-essay-turned-commencement-address on courage and the creative life"
Maria Popova, Brain Pickings


"Inspiring."
The Miami Herald


"This artist and author's inspiring advice might just persuade you to leave your day job."
Shape Magazine


“This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow."
The Huffington Post

Elle Luna is a designer, painter, and writer. She facilitates a global art movement, #The100DayProject, where creators make every day for 100 days, and has previously worked as a designer at IDEO and with teams on apps and websites, including Medium, Mailbox, and Uber. Ms. Luna speaks to groups around the world sharing the story of The Crossroads of Should and Must. She lives in San Francisco and online at

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