The Money Ladder

'An easy to read, yet incredibly detailed step-by-step guide on how to manage your money in the modern day. Real-life examples with excellent storytelling and actionable steps. This is the best financial guide I've read.' Joe Gomez, Liverpool FC

Everything you need to know about finance from your own personal banker @urbanfinancier

The Money Ladder applies to everyone, whether you're looking for ways to make more money, or you're trying to grow and protect what you've already made.

Franklin Asante understands money. As a private banker, he has helped many clients to manage their finances and achieve their short- and long-term goals. Now, in The Money Ladder, Franklin shares his experience and knowledge through a practical 3-step plan to help you to first of all understand money and then to grow it for the future.

Step one: wealth generation

Step two: wealth accumulation

Step three: wealth preservation

We are born with many human instincts, but managing money is not one of them. Through explaining the basics, Franklin gives you the tools you need in order to make informed financial choices about what to do with your money for the best return on your investments and to achieve lasting results. He also offers advice on saving, investing and borrowing, along with tips on how to prepare your cashflow, fill in a balance sheet and understand what assets are available to you.

This book will help you to achieve your financial goals, by laying out the foundations you need to build the future you want. If you start on the bottom rung and learn the basics of money, you will find it much easier to climb the ladder to future financial freedom.

An easy to read, yet incredibly detailed step-by-step guide on how to manage your money in the modern day. Real-life examples with excellent storytelling and actionable steps. This is the best financial guide I've read. -- Joe Gomez, Liverpool FC

Franklin Asante is a Private Banker who has worked with high-net-worth individuals since 2008. He now heads up the Entrepreneurs division of a UK Private Bank, where he's an advisor to business owners across several sectors including Tech, Property and Recruitment.

Franklin is the Vice-Chair of Governors at a London college and a Trustee for two charities that provide personal development and mental health support to local communities.

Franklin also teaches financial literacy to his social media following under the name of @urbanfinancier, where he delivers useful and practical information about managing personal finance.

In 2019 Franklin was awarded 'Mentor of the Year' at the UK Social Mobility Awards, for working with students across London. In 2023, he became an alumni of the Commonwealth Study Conference, a global leadership network established by Prince Philip, the former Duke of Edinburgh.

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