Our LadBaby Journey

An inspirational and hilarious autobiography by music chart-topping, social media sensations LadBaby, AKA Mark and Roxanne Hoyle, telling the unbelievable, drama-filled story of how they became the nation's favourite family and the rollercoaster highs and lows of their life.

LadBaby have millions of fans around the world, but the journey to success has been anything but easy. For the first time ever, LadBaby will pull back the curtain to share the truth about how they came from nothing, raised millions for charities and achieved success - against all odds.

A working-class family who started off living on 20 a week and ultimately became record-breaking musicians, household celebrities and bestselling children's authors, together Mark and Roxanne have overcome dyslexia, music industry rejection, death threats, betrayal and more - and now they're ready to tell their sausage roll-filled story.

From childhood stories, Mark and Rox's first meeting, their reaction when Mark's first video went viral, and the moment they learned they had a Christmas no 1 single; to becoming parents and discussing sausage rolls with Ed Sheeran and Elton John - LadBaby share all the major moments in their lives to date, including the crazy highs and tumultuous lows.

Now is the perfect time for fans to hear their full story for the first time, in their own words.

Mark and Roxanne Hoyle are the online family entertainment personalities and comedy duo behind LadBaby and LadBabyMum. Along with their two children Phoenix and Kobe, the LadBaby family, known for their parent hacks, pranks and love for sausage rolls, have amassed over 13 million followers. Mark began the LadBaby Instagram channel when his wife was pregnant with their first child. From what started as a fun social media documentation of becoming a father, the LadBaby family has gone well beyond the world of social media, disrupting the world of music, literature, and more. In just six years, through their hilarious family videos, chart-topping Christmas charity songs, hit podcast series, bestselling children's books and nation-wide clothing lines, the married couple have become one of Britain's most well-known and best-loved families.

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