Man v Fat

This is a black and white edition of the original book.

Man v Fat is a practical and supportive resource for men, written by a normal bloke who just wanted to lose some weight.

One day Andrew Shanahan took a guttie to text to a mate. But once he had taken the photo, he couldn't stop looking at it. He realised how unhappy he was about his body and resolved to change it. However he soon learned that the dieting industry had turned its back on men. Men were expected to get fit, tone up and turn fat into a six-pack in six weeks. There was nothing for men who simply wanted to lose their beer belly, play football again and feel more confident. So Andrew decided to do something about this.

In Man v Fat, Andrew Shanahan will give you everything you need to know in order to lose weight, breaking it down into three essential components:

Stage 1: Understand why you got fat

Stage 2: Learn how to lose weight

Stage 3: Create a winning structure

Man v Fat is not a diet book or a commercial diet plan. It will explain (and myth-bust) the various diets available, so you can choose the one that will work best for you - or even create your own. It will help you to supercharge your motivation, set specific goals and teach you how to track and review them, identify threats and create a support network, and of course troubleshoot common hurdles. There are plans to get you walking, running or cycling (optional activity) or make the most of obligatory activity. Plus a perfect week plan and perfect month plan to get you started.

In the battle of man against fat, this book is your ultimate weapon.

“Men need more encouragement and support with weight loss than they currently get. MAN v FAT is a really good step towards that becoming a reality and the Men's Health Forum is happy to support their work”

Men's Health Forum
The commitment of those behind MAN v FAT to take an evidence-based nutritional and exercise approach to weight loss is admirable. -- Terry Jones, Director of Communication Food and Drink Federation
"Weight and obesity issues are the biggest public health crisis in the world that we have a chance of doing something about. MAN v FAT is a significant addition to the battle and we are happy to support their mission to help men beat fat. National Obesity Forum
Currently there are few options for men wanting to achieve a healthier weight, despite an unprecedented rise in the incidence of male obesity. It's definitely high time that someone somewhere thought about the type of information men need and how best to support and motivate them to achieve a better body size. That's why HEART UK - The Cholesterol Charity are delighted to hear about the launch of MAN v FAT aimed at helping men get to grips with weight issues. HEART UK

Andrew Shanahan is an award-winning journalist and entrepreneur who runs the world's best free weight-loss magazine for men:

From his work writing about food for the Guardian and being named one of the country's best young restaurant critics by the Independent on Sunday, weight has always been an issue. His recent experience of losing a lot of weight left him stunned about how little help is directed at men who are dieting. Consequently, he launched his new project - - to help normal blokes who simply want to win their own battle with fat.

Launched after a successful crowdfunding campaign which drew support from Jamie Oliver amongst others, MAN v FAT seeks to inspire, motivate and educate men.

This is a black and white edition of the original book. Man v Fat is a practical and supportive resource for men, written by a normal bloke who just wanted to lose some weight. One day Andrew Shanahan took a guttie to text to a mate. But once he had taken the photo, he couldn't stop looking at it. He realised how unhappy he was about his body and resolved to change it. However he soon learned that the dieting industry had turned its back on men. Men were expected to get fit, tone up and turn fat into a six-pack in six weeks. There was nothing for men who simply wanted to lose their beer belly, play football again and feel more confident. So Andrew decided to do something about this.In Man v Fat , Andrew Shanahan will give you everything you need to know in order to lose weight, breaking it down into three essential components:Stage 1: Understand why you got fatStage 2: Learn how to lose weightStage 3: Create a winning structure Man v Fat is not a diet book or a commercial diet plan. It will explain (and myth-bust) the various diets available, so you can choose the one that will work best for you - or even create your own. It will help you to supercharge your motivation, set specific goals and teach you how to track and review them, identify threats and create a support network, and of course troubleshoot common hurdles. There are plans to get you walking, running or cycling (optional activity) or make the most of obligatory activity. Plus a perfect week plan and perfect month plan to get you started.In the battle of man against fat, this book is your ultimate weapon.

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