You are just seven steps away from mastering strategy Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.
Learn in a week, what the experts learn in a lifetime.
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Summary
You are just seven steps away from mastering strategy Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.
Learn in a week, what the experts learn in a lifetime.
Description
Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy goingAbout the Author
Stephen Berry is a leading expert on strategy as both a coach and a practitioner.
Strategic thinking just got easier For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going
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