Powered by Change

THE SUNDAY TIMES BUSINESS BESTSELLER

Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS

When the winds of change blow, some build a wall and others build a windmill

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.

Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.

Power your business

The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.

Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.

Use this book to fuel your business for the future.

“' PRAISE FOR JONATHAN MACDONALD Having Jonathan as a keynote speaker at our event turned out to be a recipe for success. He challenged, inspired and entertained the audience with his strong message, relevant industry examples and anecdotal quotes and stories. Jonathan's speaking style and message fitted in perfectly with the theme and atmosphere of the event.' -- Timo Dinkelman, Key Retail Account Manager at Google”

In the modern world change is the only constant, but few companies and leaders have any clue how to deal with this reality. This book gives them more than a clue. It gives them an entire route map. -- Mike Butcher MBE, Editor at Large, TechCrunch
Jonathan brilliantly captures the essence of change and our changing business landscape; leaving us all talking about building windmills! -- Linda Johnson, Chairman Guernsey Branch, Institute of Directors
Powered by Change is that rare thing. A business book that does something other than take one idea and rework it ad infinitum. Not only is the book stacked with compelling and original insight, there is practical advice on how to put the insight into practice in both a professional and personal context. It's a wonderful book that should stay close to the side of anyone who wants to be a rare thing themselves; someone embracing the furious pace of change in the world and putting it to work for advantage.

Jonathan MacDonald is an inventor, investor, business strategist and internationally acclaimed speaker. As one of the world's most in-demand thought leaders he is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Jonathan is a contributor to numerous publications including Google's Think Insights, Forbes, and the British Airways Business Life magazine. He is involved in a number of exciting projects that are proudly powered by change.

THE SUNDAY TIMES BUSINESS BESTSELLER Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDSWhen the winds of change blow, some build a wall and others build a windmillIn a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy. Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory. Power your business The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.Use this book to fuel your business for the future.

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