Leading from Purpose

'Will transform your leadership as you discover your authentic purpose'

Bill George, former Chair and CEO of Medtronic

'Working with Craig dramatically changed my professional path and I can't imagine leading Ben & Jerry's without it'

Jostein Solheim, CEO of Ben & Jerry's

Drawing on ten years of experience working with more than 10,000 executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspiration.

When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn't, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are going with your purpose and where you should be going.

In LEADING FROM PURPOSE, Craig shares unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. Accessible, methodical and eminently practical, this book offers the comprehensive toolbox with which everyone - whether a c-suite executive or a behind-the-scenes office worker - can live out their purpose and achieve success on their own terms.

“A testament to the power of purpose, based on powerful insights on how to apply it in a way that makes lives deeper, organisations stronger and society more cohesive.”

Caution: this is a book about purpose. Do this work and it will change the way you live, love, parent and lead. Once you live your purpose, you can't unlive it.

Nick Craig's breakthrough book will transform your leadership as you discover your authentic purpose. With his depth of understanding, brilliant insights and powerful examples, Craig enables you to find the deeper meaning of your life so you can make a lasting impact on the world around you.

After 25 years of corporate life, I knew there was an underlying driver, but could not put my finger on it - that is until I explored with Nick his work around Purpose. Since then, my purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it's needed most.

Working with Craig dramatically changed my professional path and I can't imagine leading Ben & Jerry's without it.

Articulating my own purpose has not been a process of invention, but a process of discovery, and working with Nick helped put the various pieces together. Having discovered my own purpose has really enhanced my impact as a leader.

Leading from Purpose is a must read for all organizations that are interested to have leaders who can make fast, ethical decisions in times of change and ambiguity

NICK CRAIG is the president and founder of the Core Leadership Institute, where he guides executives on the journey to discover and lead with purpose. He has worked with organizations including Ben & Jerry's, Heineken, ING Bank, LEGO, Unilever and the United States Military Academy at West Point.

'Will transform your leadership as you discover your authentic purpose' Bill George, former Chair and CEO of Medtronic 'Working with Craig dramatically changed my professional path and I can't imagine leading Ben & Jerry's without it' Jostein Solheim, CEO of Ben & Jerry's Drawing on ten years of experience working with more than 10,000 executives from companies around the world, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus and lead with inspiration. When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn't, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are going with your purpose and where you should be going.In LEADING FROM PURPOSE , Craig shares unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. Accessible, methodical and eminently practical, this book offers the comprehensive toolbox with which everyone - whether a c-suite executive or a behind-the-scenes office worker - can live out their purpose and achieve success on their own terms.

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