Cowgirl Power

In COWGIRL POWER, advertising CEO and cowgirl Gay Gaddis shares insights and examples for women to lead like fearless, risk-taking cowgirls: enhance and exude confidence, developing personal power on all fronts.

As the owner of one of the largest female-owned independent agencies in the U.S. and former chairman of C200, one of the country's top women's business organizations, GAY GADDIS knows a thing or two about empowerment.

Gay's secrets of success have roots in the spirited strength of real cowgirls who were fearless risk-takers in everything they did. They've inspired Gay. As the owner of a fully operational Texas Longhorn Cattle Ranch, Gay is a true cowgirl. And she brings cowgirl power to the boardroom, as well. In COWGIRL POWER, Gay shares her story and an inspiring action plan for women who are ready to blaze their own trail in business and in life. Whatever your goals - to start a family or your own business, to climb the corporate ladder, organize community outreach, or run for office, Gay says it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way. You build your own power through knowledge, hard work, excellence, creativity and good will and Gay's book has the Cowgirl Tool Kit that supplies all the tools to get there!

“"With straight talk, humor and a healthy dose of Texas grit, COWGIRL POWER inspires women everywhere to build on their strengths in order to purposefully create a fulfilling life - both at home and at work. The no-nonsense strategies shared in the book for both personal and organizational development are easy to understand and designed to spur immediate action. I'm going to keep my copy close by!"-- Melissa Reiff, CEO, The Container Store”

"As the father of an amazing daughter, who is an aspiring author and entrepreneur herself, I can confidently confirm that Gay's book is an invaluable and much needed resource. The future of business is increasingly female (thankfully) and Gay is a very motivating force for what's possible."--Brett Hurt, founder of Bazaarvoice, Coremetrics, data.world, and Hurt Family Investments
"Cowgirls are the ones who don't back down from anything or anyone. The ones who work harder and keep playing until they get it right. Gay Gaddis calls this 'Cowgirl Power.' Her stories give women a clear path to find their own personal power."--Billie Jean King
"COWGIRL POWER is a book about embracing your story and your power. Gaddis, a fellow Texan who built her successful business from the ground up, shares her hard-won and thought-provoking wisdom on showing up and getting it done. It's a great combination of storytelling, actionable strategy, and a fun history of some of the cowgirls that came before us."--Brené Brown, Ph.D., Author of the #1 New York Times bestseller Braving the Wilderness
"COWGIRL POWER is a lexicon and 'must read' for those who want to learn how to do and have it all - with grace, integrity and competence."--Larraine Segil, Author of Intelligent Business Alliances, Fast Alliances, Dynamic Leader Adaptive Organization, Partnering the New Face of Leadership, Measuring the Value of Partnering, and Belonging
"Gay expects to win and she does. She prepares to win and when "winning" seems "natural," it becomes natural. Gay creates an attitude that others want to share. You can do the same. Her "Kicking Ass" is so inviting you want to be part of it."--Red McCombs, Owner, McCombs Enterprises, co-founder of Clear Channel Communications
"Gay Gaddis epitomizes the ideal of a successful, modern Cowgirl. Her personal stories and insights are both funny and poignant. There is no singularly successful leadership profile, but Gay Gaddis' COWGIRL POWER offers a compelling, entertaining, and poignant role model for modern female business leaders."--Lynn Utter, Chief Executive Officer and board member for First Source
"Gay's warmth, cowgirl tenacity, and business savvy are all wrapped up in an easy to read, funny, honest book. Her desire to help women is evident in every chapter. This is a must-read for aspiring and current business leaders both male and female. Her message is clear, women must support and nurture each other."--Doreen Lorenzo, former executive at Frog
"I galloped through Gay's compelling book, COWGIRL POWER, in which she shares her strategies and relatable stories about overcoming obstacles, fears and building personal power. I highly recommend this superb read for anyone seeking career and personal growth."--Joyce Russell, President, Adecco Staffing US
"Power is there for the taking, Gay Gaddis explains, and through this book she helps readers find and summon their own. Gay is a living embodiment of the cowgirls she so admires and their "braveness, authenticity and grit." Read Cowgirl Power and learn how this pioneering Texan built her own successful business and life - and come away ready to take on the world!"--Karen Hughes, Author, Former Press Secretary President George Bush, Global Vice Chair
"With straight talk, humor and a healthy dose of Texas grit, COWGIRL POWER inspires women everywhere to build on their strengths in order to purposefully create a fulfilling life - both at home and at work. The no-nonsense strategies shared in the book for both personal and organizational development are easy to understand and designed to spur immediate action. I'm going to keep my copy close by!"--Melissa Reiff, CEO, The Container Store

GAY GADDIS is CEO and Founder of T3-The Think Tank. Founded in 1989, T3 has more than 200 employees nationwide and creates strategically innovative digital and marketing programs for Fortune 200 clients. T3 is rated as a top innovation agency by a leading market research company. Gay is also the co-owner of the legendary Double Heart Ranch, a 1,000-acre working ranch in the historic Texas Hill Country. An active spokesperson, writer, and artist, Gay is a regular contributor to Forbes, part of Fortune's Most Powerful Women Insider Network and a frequent guest on Bloomberg Television. She has received numerous awards and honors including Fast Company's "Top 25 Women Business Builders", Inc. Magazine's "Top 10 Entrepreneurs of the Year," and C200's Luminary Award for Entrepreneurial Excellence.

In COWGIRL POWER, advertising CEO and cowgirl Gay Gaddis shares insights and examples for women to lead like fearless, risk-taking cowgirls: enhance and exude confidence, developing personal power on all fronts. As the owner of one of the largest female-owned independent agencies in the U.S. and former chairman of C200, one of the country's top women's business organizations, GAY GADDIS knows a thing or two about empowerment.Gay's secrets of success have roots in the spirited strength of real cowgirls who were fearless risk-takers in everything they did. They've inspired Gay. As the owner of a fully operational Texas Longhorn Cattle Ranch, Gay is a true cowgirl. And she brings cowgirl power to the boardroom, as well. In COWGIRL POWER, Gay shares her story and an inspiring action plan for women who are ready to blaze their own trail in business and in life. Whatever your goals - to start a family or your own business, to climb the corporate ladder, organize community outreach, or run for office, Gay says it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way. You build your own power through knowledge, hard work, excellence, creativity and good will and Gay's book has the Cowgirl Tool Kit that supplies all the tools to get there!

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