The Soulful Art of Persuasion

THE SOULFUL ART OF PERSUASION is a revolutionary guide to becoming a master influencer through the cultivation of character-building habits that are essential to personal growth and sustained business success.

Jason Harris, CEO and President of one of the world's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game.

Through instructive and entertaining stories, Harris lays out the 11 habits that will guide you to become authentically persuasive, including

Developing a curiosity about other people

Becoming the person others want to be around

Practicing generosity through gestures big and small, and

Earning respect through collaboration rather than intimidation

Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In THE SOULFUL ART OF PERSUASION, Jason Harris helps to show you the way

“Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it.”

-- Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the Enemy
I've seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon. -- John Foley, founder and CEO of Peloton
"The Soulful Art of Persuasion isn't about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It's a business book about Karma, and as you give, you will receive." - Dave Stever, CMO, Ben & Jerry's

Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry's, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age's Agency A-list and twice to their Best Places to Work, and to Creativity's Creativity 50. Harris has been named in the Top 10 Most In?uential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied at Harvard Business School.

THESOULFULART.COM

THE SOULFUL ART OF PERSUASION is a revolutionary guide to becoming a master influencer through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the world's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game.Through instructive and entertaining stories, Harris lays out the 11 habits that will guide you to become authentically persuasive, including Developing a curiosity about other people Becoming the person others want to be around Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidationPersuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In THE SOULFUL ART OF PERSUASION , Jason Harris helps to show you the way

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