The Decisive Mind

Available now: a new model for understanding and optimising your decision making skills by a leading behavioural economist

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Have you ever set yourself a goal but struggled to achieve it?

In a world overflowing with choices and distractions, indecision can be paralysing. It can lead to missed opportunities, stress, even damaged relationships. In The Decisive Mind, decision making expert Professor Sheheryar Banuri provides a new framework to choose the life you want, one decision at a time.

Using real-world examples and his own ground-breaking research, Professor Banuri shows how even the smallest decisions have a profound impact on our lives. By understanding and streamlining your own process of decision-making, you will be able to make simple, effective, and efficient choices to help you edge closer to your aspirations and achieve your goals.

From big, life-altering choices to the everyday decisions that shape your routine, The Decisive Mind puts you in control of your decision-making and sets you on the path to a more decisive you. Whether you seek to make bold career moves, enhance your relationships, or simply improve your overall well-being, this book will help you harness the immense potential of you.

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Dr Sheheryar Banuri is a behavioural economist and an expert on motivation and incentives, behaviour, and public policy. He is currently an Assistant Professor at the University of East Anglia in Norwich, UK. His work has provided policy guidance to the governments of Indonesia, the Philippines, and Burkina Faso. His work has been published in academic journals such as Social Science and Medicine, the European Economic Review, the World Bank Economic Review, and Social Choice and Welfare (among others). He is a co-author of the World Bank's World Development Report 2015: Mind, Society, and Behavior, and has made contributions to the World Development Report 2016: Digital Dividends, and the World Development Report 2017: Governance and the Law.

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