Real Wins

Longlisted for CMI Management Book of the Year Award 2022

'Powerful and inspiring. A must read' Denise Lewis OBE

'A book that could simply change your life' Colin Salmon, Actor

Real Wins is an urgent call to action from one of the most influential women in sport. In her unflinching style, Michelle Moore seeks to redress inequality at all levels and shows us how to challenge stereotypes and tired assumptions to transform our experiences and environments.

Through this timely, eye-opening insight into her experiences both on the track and in the boardroom, Michelle shows us how to face our fears, build resilience and find our own unique leadership style. She shares stories from athletes, leaders and many other inspiring people, as she redefines the relationship between identity and success for both individuals and organisations.

Giving you the practical strategies of self-awareness and resilience to run your own race, Real Wins will empower you to take responsibility for your own prejudices, actions and ultimate success.

Michelle Moore tirelessly champions a brand of conscious leadership for a new age of sport and business. She is sought out by corporations, government bodies and international sports federations to help drive change and bring about personal and collective transformation.

“Michelle's formidable passion and thought-provoking style of leadership has helped redefine organisations in business and sport for several years. Her long awaited book will not only inspire but challenge your way of thinking to bring out the best version of you.”

Michelle's formidable passion and thought-provoking style of leadership has helped redefine organisations in business and sport for several years. Her long awaited book will not only inspire but challenge your way of thinking to bring out the best version of you. -- Denise Lewis OBE, Olympic heptathlon gold medallist
Lays bare truths that will help people to become the inclusive colleagues, leaders and community members that the world needs right now. Brace yourself and dive in. -- John Amaechi OBE, organisational psychologist, and Founder of APS Intelligence
Addresses what it means to be minoritized Black people in leadership positions, in the 21st century. Elegantly written, intelligent and accessible, it's a manual to support us not just to survive, but also to thrive. Baroness Young of Hornsey OBE

Change your life, views and old perceptions to unearth your ability to lead

Colin Salmon, Actor

Navigate identity, inequality and success to run your own race

Eni Aluko, Sporting Director, Angel City Football Club and former professional footballer

A powerful and refreshingly honest account of what conscious leadership in the 21st century should look like

Professor Ben Carrington, Annenberg School for Communication and Journalism, University of Southern California

An important and exciting book that is truly of its time

Kate Richardson-Walsh OBE, Olympic hockey gold and bronze medallist, former England Captain

An invaluable resource for anyone wishing to understand and to bridge the gap between easily made statements of intent about fairness and the real, lived experiences of too many people

Chris Grant, former CEO, Sported and independent board member, Sport England

Exactly what we need right now. Empowers us to lead with dignity, emotional intelligence and to embrace our unique identities. Fabulous!

Reshmin Chowdhury, English sports journalist, broadcaster and event host, BT Sport, Talksport and the BBC

Filled with fascinating insights on identity, leadership and sport that will leave you challenged, uplifted and inspired to take action in new ways.

Ebony Rainford-Brent, World Cup winning cricketer, TV and radio broadcaster, Director of Surrey County Cricket Club

A powerful and nurturing book and voice in the world of sport

Derek A. Bardowell, author of No Win Race

A must read for anyone seeking an authentic leadership journey

Tunji Akintokun MBE, business leader and philanthropist

Essential reading to enhance and unleash your leadership potential

Ama Agbeze MBE, International Netball player, commonwealth gold medallist, former England Netball Captain

A timely call to action for anyone and everyone leading or wishing to lead in the global sport industry and beyond

David Grevemberg CBE, global sports leader and innovator
A deeply courageous memoir entwined with invaluable information from highly respected sportspeople and a range of individuals who have excelled in their field. Professor Marcia Wilson, Dean of Equality, Diversity and Inclusion, The Open University

Michelle Moore is a sought-after leadership coach, educator, international speaker and former athlete, with over two decades of experience leading national and international programmes at the intersections of sports and social change.

With extensive experience working in senior executive leadership and management roles across education, government and sport, her award-winning consulting and coaching work has transformed the lives of professionals, young people, athletes and the culture of many organisations.

Michelle's coaching programmes focus on personal and collective transformation supporting individuals and organisations to achieve greater growth and performance. She works with businesses, government, charities, and international and national sport federations at a leadership level to create solutions steeped in strategic insight and cultural context and finding new ways to challenge inequalities.

Michelle enjoys an international public-speaking career delivering keynotes on leadership, equity, resilience and success. She holds a number of non-executive roles in sport and is a Senior Honorary Associate lecturer at the University of Worcester.

Michelle lives in London.

Longlisted for CMI Management Book of the Year Award 2022 'Powerful and inspiring. A must read' Denise Lewis OBE 'A book that could simply change your life' Colin Salmon, Actor Real Wins is an urgent call to action from one of the most influential women in sport. In her unflinching style, Michelle Moore seeks to redress inequality at all levels and shows us how to challenge stereotypes and tired assumptions to transform our experiences and environments.Through this timely, eye-opening insight into her experiences both on the track and in the boardroom, Michelle shows us how to face our fears, build resilience and find our own unique leadership style. She shares stories from athletes, leaders and many other inspiring people, as she redefines the relationship between identity and success for both individuals and organisations.Giving you the practical strategies of self-awareness and resilience to run your own race, Real Wins will empower you to take responsibility for your own prejudices, actions and ultimate success. Michelle Moore tirelessly champions a brand of conscious leadership for a new age of sport and business. She is sought out by corporations, government bodies and international sports federations to help drive change and bring about personal and collective transformation.

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